If you have implemented an easy access consumer product review forum onto your site to allow your customers to review your products, you are among the most brilliant marketers in the business. Why? Nothing sells products like the word of mouth evaluation style of a consumer product review.
The latest and greatest in Internet marketing techniques is viral marketing. Why? Because viral marketing takes good old fashioned word of mouth out into cyberspace. One person tells another, who tells three more, who tells six more, etc, etc, etc. Now you have an unlimited network of people who know about your product, which means you have an unlimited network of potential customers!
Of course, in order to be able to properly promote your product they have to be able to say what they like about it-and what they don't. No one knows more about a product than the person who buys it and puts it into action in their day to day life, which means that these are the people you want out there teaching others about your products. How are you going to do that? Through a consumer product review.
By implementing a consumer product review on your site you are allowing your consumers to get in there and be 100% honest about the ups and downs of your products. This is a tremendous asset when you are selling over the Internet because the very nature of the Internet means that your customers don't have the chance to view your products first hand, or to take them for a test drive on their own. They're always going to approach a sale with caution, because they can never be sure whether they're buying a high quality product or paying for junk.
When they have a consumer product review from a real consumer to read, on the other hand, they have the opportunity to hear how a product really works when you take it down off of its virtual shelf and put it into action. Although they're getting the news secondhand, finding out the product really works for other people will go a long way toward building their confidence in your products and encouraging them to buy.
Don't be afraid of having a negative review on your site. Some of the most well known shopping sites on the Internet have consumer product review forums (conveniently matched up with their products to keep consumers from having to go searching), you'll find almost as many negative reviews as you will positive. This doesn't hurt their sales.
As a matter of fact, it's exactly the opposite. All consumers are perfectly aware of the fact that only a fool thinks he can keep 100% of the people happy, 100% of the time. A company that's willing to post the thoughts of that small percentage of the population that isn't happy is an honest one, which is what consumers really want when they're making a decision about where they want to spend their money.